November 20, 2018

Which is the better option for Email marketing

Between the constant contact and MailChimp, it is quite difficult to decide which one is the best e-mail marketing service, provider. Both come with a lot of attractive features which can help you do effective marketing and expand your business profitably. From the Sensei Funnel, you will get a detailed review of these two marketing tools.

If you want to become an expert in email marketing both of the options can offer you the most profitable features and functionality. Though there are a lot of similarities between the features of MailChimp and Constant contact, here I am discussing few-

Importing contacts

You will get the option of importing contacts both from the MailChimp and Constant Contact. MailChimp allows you the option of adding subscriber one by one. You can also import CSV file and contact from a different server.

On constant contact, you will get the option of adding contact both in one by one and multiple ones together. With the constant contact you can integrate with more options than the MailChimp. So, in term of uploading and adding contacts, the constant contact is the better option than MailChimp.

Managing the list of contacts



Managing the list of contacts for email is a complicated job to be done. However, the process is a lot easier with the constant contact. But with the MailChimp, you may find out some complications and difficulties while managing your list.

However, in both ways, you can make a group and manage your contacts easily. You can also different tags for individual users using both tools. Use tag, filtering and making segmentation is possible with the individual profile and interest of the people. It will also help the business to grow more interest to the people. When you understand the purchasing behavior, the reacting pattern of the people, you can plan for the marketing more effectively.

With these tools, you can also make different segmentation of different customers. The segmentation can be made based on the users who opened or not opened your campaign, who checked or not checked after opening, the number of the subscriber who purchases your lastly launched products, who spent a significant amount on purchasing your products and so on. You can do segmentation depending on your business type and business criteria.

Email design and templates

You will get great features and options to create different emails which are used for the marketing campaign. Both Constant Contact and MailChimp have great features and templates to create beautiful mails. The drag and drop option of creating mails is a great way to save time and effort of the people.

Pricing

Regarding pricing, no tool can beat the price of the MailChimp. MailChimp comes with free trial and low-cost plan which is a great option for the startup business owners.

So, as I have said before, it is quite difficult to say which marketing tool is more superior than the other. Depending on the nature of your business and the requirements, you can choose a better option for you.


Posted by: email platform online at 10:27 AM | No Comments | Add Comment
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